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<DIV style="MARGIN: 0px 0px 20px; TEXT-ALIGN: right"><A href="<A href="<A href='http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A'>http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A</A>>==" target=_blank><IMG src="<A href="<A href='http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A'>http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A</A>>" align=absMiddle border=0> 제일모직 패션 기업의 사회공헌활동 사례 조사.hwp</A></DIV>서론 <BR>                  1. 기업의 사회적 책임이란 <BR>본론 <BR>                  2. 기업소개 <BR>                  3. 제일모직의 사회공헌 활동 사례 <BR>                  4. 제일모직의 사회공헌 활동에 대한 결과 <BR>                  5. 사회공헌의 효과 <BR>                  6. 그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례 <BR>                  7. 타 산업군에서의 사회공헌 활동 사례 <BR>결론 <BR>                  8. 소비자 입장에서의 고찰 <BR>                  9. 마케터 입장에서의 고찰 <BR>                 10. 타 산업에의 응용 <BR>              참고 문헌(자료출처) <BR><BR><BR><BR>서론 <BR>1. 기업의 사회적 책임이란 <BR>기업의 목적은 돈을 버는 것이다. 그러나 여기에는 한 가지 질문이 더 해져야 한다. ‘누구를 위해서 돈을 버는가?‘ 이며 그 대답은 주주와 종업원 등 회사 관계자로 한정되지 않는다. 글로벌 기업들은 자신들의 존재 이유를 사회를 향해 넓혀 가고 있으며 기업이 발전함으로써 공동체를 살찌우는 것으로 본다. <BR><BR>세계 최대의 휴대폰업체인 노키아의 요르마 올릴라 회장은 보다 명쾌한 정의를 내리고 있다. "책임 있는 비즈니스를 통해 성장 기반을 다지고, 동시에 지역사회의 지속적인 발전을 이끌어내는 것이 올바른 사회 책임 경영이다." <BR>  <BR>일반적으로 기업의 사회적 책임이란 용어는 기업의 일차 목표인 이윤추구와 전통적인 경제가치를 넘어 보편적인 인간적 가치의 실현이라고 정의하고 있다. 즉 사회적 책임은 기업이 경제활동을 함에 있어서 우리 사회의 목표나 가치관에 비추어 바람직한 정책을 추구하고 기업의 의사결정과정에서 사회적 윤리를 준수하여야 함을 뜻한다. 경제적 법률적 의무뿐만 아니라, 재량적 책임(지역사회에 및 생활의 질 향상), 윤리적 책임(윤리적 행동), 법률적 책임(법률 준수), 경제적 책임(수익 창출)등의 전체사회에 대한 책임을 포함하고 있다. <BR><BR>이러한 사회적 책임을 일반적으로 크게 3단계로 나누어 볼 수 있다. <BR>첫 번째 단계는 경제적 책임으로서 기업이 지속적으로 부가가치를 생산하여 스스로 존재하는 기반을 삼을 뿐 아니라 사회의 경제적 필요를 충족시키는 것이다. <BR>두 번째 단계는 법적·윤리적 책임으로서 경제적 책임을 수행하는 경영활동 과정 중에서 사회적으로 인정된 방법을 사용하고 이해관계자 간의 이해를 조정하는 것이다. <BR>그리고 마지막 단계가 바로 자선적 책임인데, 일반적으로 이러한 책임을 기업에 부과된 사회공헌의 책임으로 이해한다. <BR><DIV style="BORDER-RIGHT: #999999 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: #999999 1px solid; PADDING-LEFT: 5px; BACKGROUND: #f1f1f1; PADDING-BOTTOM: 5px; MARGIN: 15px 0px 0px; BORDER-LEFT: #999999 1px solid; WIDTH: 100%; PADDING-TOP: 5px; BORDER-BOTTOM: #999999 1px solid"><B style="COLOR: #000000">Tags :</B> <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A</A>>" target=srchwin>제일모직</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A</A>>" target=srchwin>패션</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A</A>>" target=srchwin>기업의</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A</A>>" target=srchwin>사회공헌활동</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A</A>>" target=srchwin>사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A</A>>" target=srchwin>조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A</A>>" target=srchwin>제일모직 패션 기업의 사회공헌활동 사례 조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A</A>>" target=srchwin>서론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A</A>>" target=srchwin>기업의 사회적 책임이란</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A</A>>" target=srchwin>본론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A</A>>" target=srchwin>기업소개</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>제일모직의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A</A>>" target=srchwin>제일모직의 사회공헌 활동에 대한 결과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A</A>>" target=srchwin>사회공헌의 효과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>타 산업군에서의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A</A>>" target=srchwin>결론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>소비자 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>마케터 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A</A>>" target=srchwin>타 산업에의 응용</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A</A>>" target=srchwin>참고 문헌 자료출처</A> </DIV>
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<DIV style="MARGIN: 0px 0px 20px; TEXT-ALIGN: right"><A href="<A href="<A href='http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A'>http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A</A>>==" target=_blank><IMG src="<A href="<A href='http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A'>http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A</A>>" align=absMiddle border=0> 제일모직 패션 기업의 사회공헌활동 사례 조사.hwp</A></DIV>서론 <BR>                  1. 기업의 사회적 책임이란 <BR>본론 <BR>                  2. 기업소개 <BR>                  3. 제일모직의 사회공헌 활동 사례 <BR>                  4. 제일모직의 사회공헌 활동에 대한 결과 <BR>                  5. 사회공헌의 효과 <BR>                  6. 그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례 <BR>                  7. 타 산업군에서의 사회공헌 활동 사례 <BR>결론 <BR>                  8. 소비자 입장에서의 고찰 <BR>                  9. 마케터 입장에서의 고찰 <BR>                 10. 타 산업에의 응용 <BR>              참고 문헌(자료출처) <BR><BR><BR><BR>서론 <BR>1. 기업의 사회적 책임이란 <BR>기업의 목적은 돈을 버는 것이다. 그러나 여기에는 한 가지 질문이 더 해져야 한다. ‘누구를 위해서 돈을 버는가?‘ 이며 그 대답은 주주와 종업원 등 회사 관계자로 한정되지 않는다. 글로벌 기업들은 자신들의 존재 이유를 사회를 향해 넓혀 가고 있으며 기업이 발전함으로써 공동체를 살찌우는 것으로 본다. <BR><BR>세계 최대의 휴대폰업체인 노키아의 요르마 올릴라 회장은 보다 명쾌한 정의를 내리고 있다. "책임 있는 비즈니스를 통해 성장 기반을 다지고, 동시에 지역사회의 지속적인 발전을 이끌어내는 것이 올바른 사회 책임 경영이다." <BR>  <BR>일반적으로 기업의 사회적 책임이란 용어는 기업의 일차 목표인 이윤추구와 전통적인 경제가치를 넘어 보편적인 인간적 가치의 실현이라고 정의하고 있다. 즉 사회적 책임은 기업이 경제활동을 함에 있어서 우리 사회의 목표나 가치관에 비추어 바람직한 정책을 추구하고 기업의 의사결정과정에서 사회적 윤리를 준수하여야 함을 뜻한다. 경제적 법률적 의무뿐만 아니라, 재량적 책임(지역사회에 및 생활의 질 향상), 윤리적 책임(윤리적 행동), 법률적 책임(법률 준수), 경제적 책임(수익 창출)등의 전체사회에 대한 책임을 포함하고 있다. <BR><BR>이러한 사회적 책임을 일반적으로 크게 3단계로 나누어 볼 수 있다. <BR>첫 번째 단계는 경제적 책임으로서 기업이 지속적으로 부가가치를 생산하여 스스로 존재하는 기반을 삼을 뿐 아니라 사회의 경제적 필요를 충족시키는 것이다. <BR>두 번째 단계는 법적·윤리적 책임으로서 경제적 책임을 수행하는 경영활동 과정 중에서 사회적으로 인정된 방법을 사용하고 이해관계자 간의 이해를 조정하는 것이다. <BR>그리고 마지막 단계가 바로 자선적 책임인데, 일반적으로 이러한 책임을 기업에 부과된 사회공헌의 책임으로 이해한다. <BR><DIV style="BORDER-RIGHT: #999999 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: #999999 1px solid; PADDING-LEFT: 5px; BACKGROUND: #f1f1f1; PADDING-BOTTOM: 5px; MARGIN: 15px 0px 0px; BORDER-LEFT: #999999 1px solid; WIDTH: 100%; PADDING-TOP: 5px; BORDER-BOTTOM: #999999 1px solid"><B style="COLOR: #000000">Tags :</B> <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A</A>>" target=srchwin>제일모직</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A</A>>" target=srchwin>패션</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A</A>>" target=srchwin>기업의</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A</A>>" target=srchwin>사회공헌활동</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A</A>>" target=srchwin>사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A</A>>" target=srchwin>조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A</A>>" target=srchwin>제일모직 패션 기업의 사회공헌활동 사례 조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A</A>>" target=srchwin>서론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A</A>>" target=srchwin>기업의 사회적 책임이란</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A</A>>" target=srchwin>본론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A</A>>" target=srchwin>기업소개</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>제일모직의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A</A>>" target=srchwin>제일모직의 사회공헌 활동에 대한 결과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A</A>>" target=srchwin>사회공헌의 효과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>타 산업군에서의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A</A>>" target=srchwin>결론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>소비자 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>마케터 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A</A>>" target=srchwin>타 산업에의 응용</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A</A>>" target=srchwin>참고 문헌 자료출처</A> </DIV>
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<DIV style="MARGIN: 0px 0px 20px; TEXT-ALIGN: right"><A href="<A href="<A href='http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A'>http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A</A>>==" target=_blank><IMG src="<A href="<A href='http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A'>http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A</A>>" align=absMiddle border=0> 제일모직 패션 기업의 사회공헌활동 사례 조사.hwp</A></DIV>서론 <BR>                  1. 기업의 사회적 책임이란 <BR>본론 <BR>                  2. 기업소개 <BR>                  3. 제일모직의 사회공헌 활동 사례 <BR>                  4. 제일모직의 사회공헌 활동에 대한 결과 <BR>                  5. 사회공헌의 효과 <BR>                  6. 그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례 <BR>                  7. 타 산업군에서의 사회공헌 활동 사례 <BR>결론 <BR>                  8. 소비자 입장에서의 고찰 <BR>                  9. 마케터 입장에서의 고찰 <BR>                 10. 타 산업에의 응용 <BR>              참고 문헌(자료출처) <BR><BR><BR><BR>서론 <BR>1. 기업의 사회적 책임이란 <BR>기업의 목적은 돈을 버는 것이다. 그러나 여기에는 한 가지 질문이 더 해져야 한다. ‘누구를 위해서 돈을 버는가?‘ 이며 그 대답은 주주와 종업원 등 회사 관계자로 한정되지 않는다. 글로벌 기업들은 자신들의 존재 이유를 사회를 향해 넓혀 가고 있으며 기업이 발전함으로써 공동체를 살찌우는 것으로 본다. <BR><BR>세계 최대의 휴대폰업체인 노키아의 요르마 올릴라 회장은 보다 명쾌한 정의를 내리고 있다. "책임 있는 비즈니스를 통해 성장 기반을 다지고, 동시에 지역사회의 지속적인 발전을 이끌어내는 것이 올바른 사회 책임 경영이다." <BR>  <BR>일반적으로 기업의 사회적 책임이란 용어는 기업의 일차 목표인 이윤추구와 전통적인 경제가치를 넘어 보편적인 인간적 가치의 실현이라고 정의하고 있다. 즉 사회적 책임은 기업이 경제활동을 함에 있어서 우리 사회의 목표나 가치관에 비추어 바람직한 정책을 추구하고 기업의 의사결정과정에서 사회적 윤리를 준수하여야 함을 뜻한다. 경제적 법률적 의무뿐만 아니라, 재량적 책임(지역사회에 및 생활의 질 향상), 윤리적 책임(윤리적 행동), 법률적 책임(법률 준수), 경제적 책임(수익 창출)등의 전체사회에 대한 책임을 포함하고 있다. <BR><BR>이러한 사회적 책임을 일반적으로 크게 3단계로 나누어 볼 수 있다. <BR>첫 번째 단계는 경제적 책임으로서 기업이 지속적으로 부가가치를 생산하여 스스로 존재하는 기반을 삼을 뿐 아니라 사회의 경제적 필요를 충족시키는 것이다. <BR>두 번째 단계는 법적·윤리적 책임으로서 경제적 책임을 수행하는 경영활동 과정 중에서 사회적으로 인정된 방법을 사용하고 이해관계자 간의 이해를 조정하는 것이다. <BR>그리고 마지막 단계가 바로 자선적 책임인데, 일반적으로 이러한 책임을 기업에 부과된 사회공헌의 책임으로 이해한다. <BR><DIV style="BORDER-RIGHT: #999999 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: #999999 1px solid; PADDING-LEFT: 5px; BACKGROUND: #f1f1f1; PADDING-BOTTOM: 5px; MARGIN: 15px 0px 0px; BORDER-LEFT: #999999 1px solid; WIDTH: 100%; PADDING-TOP: 5px; BORDER-BOTTOM: #999999 1px solid"><B style="COLOR: #000000">Tags :</B> <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A</A>>" target=srchwin>제일모직</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A</A>>" target=srchwin>패션</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A</A>>" target=srchwin>기업의</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A</A>>" target=srchwin>사회공헌활동</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A</A>>" target=srchwin>사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A</A>>" target=srchwin>조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A</A>>" target=srchwin>제일모직 패션 기업의 사회공헌활동 사례 조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A</A>>" target=srchwin>서론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A</A>>" target=srchwin>기업의 사회적 책임이란</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A</A>>" target=srchwin>본론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A</A>>" target=srchwin>기업소개</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>제일모직의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A</A>>" target=srchwin>제일모직의 사회공헌 활동에 대한 결과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A</A>>" target=srchwin>사회공헌의 효과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>타 산업군에서의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A</A>>" target=srchwin>결론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>소비자 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>마케터 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A</A>>" target=srchwin>타 산업에의 응용</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A</A>>" target=srchwin>참고 문헌 자료출처</A> </DIV>
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<DIV style="MARGIN: 0px 0px 20px; TEXT-ALIGN: right"><A href="<A href="<A href='http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A'>http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A</A>>==" target=_blank><IMG src="<A href="<A href='http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A'>http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A</A>>" align=absMiddle border=0> 제일모직 패션 기업의 사회공헌활동 사례 조사.hwp</A></DIV>서론 <BR>                  1. 기업의 사회적 책임이란 <BR>본론 <BR>                  2. 기업소개 <BR>                  3. 제일모직의 사회공헌 활동 사례 <BR>                  4. 제일모직의 사회공헌 활동에 대한 결과 <BR>                  5. 사회공헌의 효과 <BR>                  6. 그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례 <BR>                  7. 타 산업군에서의 사회공헌 활동 사례 <BR>결론 <BR>                  8. 소비자 입장에서의 고찰 <BR>                  9. 마케터 입장에서의 고찰 <BR>                 10. 타 산업에의 응용 <BR>              참고 문헌(자료출처) <BR><BR><BR><BR>서론 <BR>1. 기업의 사회적 책임이란 <BR>기업의 목적은 돈을 버는 것이다. 그러나 여기에는 한 가지 질문이 더 해져야 한다. ‘누구를 위해서 돈을 버는가?‘ 이며 그 대답은 주주와 종업원 등 회사 관계자로 한정되지 않는다. 글로벌 기업들은 자신들의 존재 이유를 사회를 향해 넓혀 가고 있으며 기업이 발전함으로써 공동체를 살찌우는 것으로 본다. <BR><BR>세계 최대의 휴대폰업체인 노키아의 요르마 올릴라 회장은 보다 명쾌한 정의를 내리고 있다. "책임 있는 비즈니스를 통해 성장 기반을 다지고, 동시에 지역사회의 지속적인 발전을 이끌어내는 것이 올바른 사회 책임 경영이다." <BR>  <BR>일반적으로 기업의 사회적 책임이란 용어는 기업의 일차 목표인 이윤추구와 전통적인 경제가치를 넘어 보편적인 인간적 가치의 실현이라고 정의하고 있다. 즉 사회적 책임은 기업이 경제활동을 함에 있어서 우리 사회의 목표나 가치관에 비추어 바람직한 정책을 추구하고 기업의 의사결정과정에서 사회적 윤리를 준수하여야 함을 뜻한다. 경제적 법률적 의무뿐만 아니라, 재량적 책임(지역사회에 및 생활의 질 향상), 윤리적 책임(윤리적 행동), 법률적 책임(법률 준수), 경제적 책임(수익 창출)등의 전체사회에 대한 책임을 포함하고 있다. <BR><BR>이러한 사회적 책임을 일반적으로 크게 3단계로 나누어 볼 수 있다. <BR>첫 번째 단계는 경제적 책임으로서 기업이 지속적으로 부가가치를 생산하여 스스로 존재하는 기반을 삼을 뿐 아니라 사회의 경제적 필요를 충족시키는 것이다. <BR>두 번째 단계는 법적·윤리적 책임으로서 경제적 책임을 수행하는 경영활동 과정 중에서 사회적으로 인정된 방법을 사용하고 이해관계자 간의 이해를 조정하는 것이다. <BR>그리고 마지막 단계가 바로 자선적 책임인데, 일반적으로 이러한 책임을 기업에 부과된 사회공헌의 책임으로 이해한다. <BR><DIV style="BORDER-RIGHT: #999999 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: #999999 1px solid; PADDING-LEFT: 5px; BACKGROUND: #f1f1f1; PADDING-BOTTOM: 5px; MARGIN: 15px 0px 0px; BORDER-LEFT: #999999 1px solid; WIDTH: 100%; PADDING-TOP: 5px; BORDER-BOTTOM: #999999 1px solid"><B style="COLOR: #000000">Tags :</B> <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A</A>>" target=srchwin>제일모직</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A</A>>" target=srchwin>패션</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A</A>>" target=srchwin>기업의</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A</A>>" target=srchwin>사회공헌활동</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A</A>>" target=srchwin>사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A</A>>" target=srchwin>조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A</A>>" target=srchwin>제일모직 패션 기업의 사회공헌활동 사례 조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A</A>>" target=srchwin>서론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A</A>>" target=srchwin>기업의 사회적 책임이란</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A</A>>" target=srchwin>본론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A</A>>" target=srchwin>기업소개</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>제일모직의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A</A>>" target=srchwin>제일모직의 사회공헌 활동에 대한 결과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A</A>>" target=srchwin>사회공헌의 효과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>타 산업군에서의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A</A>>" target=srchwin>결론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>소비자 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>마케터 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A</A>>" target=srchwin>타 산업에의 응용</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A</A>>" target=srchwin>참고 문헌 자료출처</A> </DIV>
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<DIV style="MARGIN: 0px 0px 20px; TEXT-ALIGN: right"><A href="<A href="<A href='http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A'>http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA">http://lpa.campusgg.com/lpa/location.php?lpa=eWFob29tfDE1NjUxMA</A</A>>==" target=_blank><IMG src="<A href="<A href='http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A'>http://lpa.campusgg.com/images/ico_attach.gif">http://lpa.campusgg.com/images/ico_attach.gif</A</A>>" align=absMiddle border=0> 제일모직 패션 기업의 사회공헌활동 사례 조사.hwp</A></DIV>서론 <BR>                  1. 기업의 사회적 책임이란 <BR>본론 <BR>                  2. 기업소개 <BR>                  3. 제일모직의 사회공헌 활동 사례 <BR>                  4. 제일모직의 사회공헌 활동에 대한 결과 <BR>                  5. 사회공헌의 효과 <BR>                  6. 그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례 <BR>                  7. 타 산업군에서의 사회공헌 활동 사례 <BR>결론 <BR>                  8. 소비자 입장에서의 고찰 <BR>                  9. 마케터 입장에서의 고찰 <BR>                 10. 타 산업에의 응용 <BR>              참고 문헌(자료출처) <BR><BR><BR><BR>서론 <BR>1. 기업의 사회적 책임이란 <BR>기업의 목적은 돈을 버는 것이다. 그러나 여기에는 한 가지 질문이 더 해져야 한다. ‘누구를 위해서 돈을 버는가?‘ 이며 그 대답은 주주와 종업원 등 회사 관계자로 한정되지 않는다. 글로벌 기업들은 자신들의 존재 이유를 사회를 향해 넓혀 가고 있으며 기업이 발전함으로써 공동체를 살찌우는 것으로 본다. <BR><BR>세계 최대의 휴대폰업체인 노키아의 요르마 올릴라 회장은 보다 명쾌한 정의를 내리고 있다. "책임 있는 비즈니스를 통해 성장 기반을 다지고, 동시에 지역사회의 지속적인 발전을 이끌어내는 것이 올바른 사회 책임 경영이다." <BR>  <BR>일반적으로 기업의 사회적 책임이란 용어는 기업의 일차 목표인 이윤추구와 전통적인 경제가치를 넘어 보편적인 인간적 가치의 실현이라고 정의하고 있다. 즉 사회적 책임은 기업이 경제활동을 함에 있어서 우리 사회의 목표나 가치관에 비추어 바람직한 정책을 추구하고 기업의 의사결정과정에서 사회적 윤리를 준수하여야 함을 뜻한다. 경제적 법률적 의무뿐만 아니라, 재량적 책임(지역사회에 및 생활의 질 향상), 윤리적 책임(윤리적 행동), 법률적 책임(법률 준수), 경제적 책임(수익 창출)등의 전체사회에 대한 책임을 포함하고 있다. <BR><BR>이러한 사회적 책임을 일반적으로 크게 3단계로 나누어 볼 수 있다. <BR>첫 번째 단계는 경제적 책임으로서 기업이 지속적으로 부가가치를 생산하여 스스로 존재하는 기반을 삼을 뿐 아니라 사회의 경제적 필요를 충족시키는 것이다. <BR>두 번째 단계는 법적·윤리적 책임으로서 경제적 책임을 수행하는 경영활동 과정 중에서 사회적으로 인정된 방법을 사용하고 이해관계자 간의 이해를 조정하는 것이다. <BR>그리고 마지막 단계가 바로 자선적 책임인데, 일반적으로 이러한 책임을 기업에 부과된 사회공헌의 책임으로 이해한다. <BR><DIV style="BORDER-RIGHT: #999999 1px solid; PADDING-RIGHT: 5px; BORDER-TOP: #999999 1px solid; PADDING-LEFT: 5px; BACKGROUND: #f1f1f1; PADDING-BOTTOM: 5px; MARGIN: 15px 0px 0px; BORDER-LEFT: #999999 1px solid; WIDTH: 100%; PADDING-TOP: 5px; BORDER-BOTTOM: #999999 1px solid"><B style="COLOR: #000000">Tags :</B> <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7</A</A>>" target=srchwin>제일모직</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C6%D0%BC%C7</A</A>>" target=srchwin>패션</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7</A</A>>" target=srchwin>기업의</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF</A</A>>" target=srchwin>사회공헌활동</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%B7%CA</A</A>>" target=srchwin>사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%B6%BB%E7</A</A>>" target=srchwin>조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5%C8%B0%B5%BF+%BB%E7%B7%CA+%C1%B6%BB%E7</A</A>>" target=srchwin>제일모직 패션 기업의 사회공헌활동 사례 조사</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%AD%B7%D0</A</A>>" target=srchwin>서론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%C0%FB+%C3%A5%C0%D3%C0%CC%B6%F5</A</A>>" target=srchwin>기업의 사회적 책임이란</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BA%BB%B7%D0</A</A>>" target=srchwin>본론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%E2%BE%F7%BC%D2%B0%B3</A</A>>" target=srchwin>기업소개</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>제일모직의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C1%A6%C0%CF%B8%F0%C1%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF%BF%A1+%B4%EB%C7%D1+%B0%E1%B0%FA</A</A>>" target=srchwin>제일모직의 사회공헌 활동에 대한 결과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BB%E7%C8%B8%B0%F8%C7%E5%C0%C7+%C8%BF%B0%FA</A</A>>" target=srchwin>사회공헌의 효과</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B1%D7+%B9%DB%C0%C7+%BF%DC%B1%B9%2F%B1%B9%B3%BB+%C6%D0%BC%C7+%B1%E2%BE%F7%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>그 밖의 외국/국내 패션 기업의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%B1%BA%BF%A1%BC%AD%C0%C7+%BB%E7%C8%B8%B0%F8%C7%E5+%C8%B0%B5%BF+%BB%E7%B7%CA</A</A>>" target=srchwin>타 산업군에서의 사회공헌 활동 사례</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B0%E1%B7%D0</A</A>>" target=srchwin>결론</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%BC%D2%BA%F1%C0%DA+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>소비자 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%B8%B6%C4%C9%C5%CD+%C0%D4%C0%E5%BF%A1%BC%AD%C0%C7+%B0%ED%C2%FB</A</A>>" target=srchwin>마케터 입장에서의 고찰</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C5%B8+%BB%EA%BE%F7%BF%A1%C0%C7+%C0%C0%BF%EB</A</A>>" target=srchwin>타 산업에의 응용</A>, <A href="<A href="<A href='http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A'>http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3">http://search.reportshop.co.kr/cgi-bin/RSA/Search.cgi?qt=%C2%FC%B0%ED+%B9%AE%C7%E5+%C0%DA%B7%E1%C3%E2%C3%B3</A</A>>" target=srchwin>참고 문헌 자료출처</A> </DIV>
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http://kr.blog.yahoo.com/reportshop/trackback/28/32723
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