Cross-Competitor Analysis

The goal of this high level course is to enable you to simplify predictions of competitors’ moves and countermoves when multiple competitors are involved. You will learn how to:

• Refine your understanding of competitors’ behavior when there are several significant competitors
• Use strategic mapping – a tool no intelligence analyst should do without and no executive should overlook
• Analyze paradigm shifts in industries undergoing rapid change or transition
• Test your ability to make predictions about industries and competitors based on assumptions and minimal data
• Discover nuances and complexities of analyzing divisions and subsidiaries of holding companies and large diversified parent companies
• Use analytical frameworks, such as demand analysis, life cycle analysis, and portfolio analysis in eval　uating competitors, customers and partners