ISBN-13: 978-0071422758
What the Best MBAs Know covers the breakthrough strategies, techniques, and ideas that are being taught in the classrooms of today's top MBA programs. University of California business professor Peter Navarro joins more than a dozen of his colleagues--including Stephen A. Ross of MIT's Sloan School, Daniel Spulber of Northwestern's Kellogg School, and Charles P. Bonini of Stanford University's Graduate School of Business--to provide you with the key concepts, tools, and knowledge that, until now, could onl y be obtained through an MBA degree. This comprehensive book--as engaging as it is informative--covers virtually every subject taught in an intensive MBA program, including:
- The Big Picture: An Overview of the MBA Curriculum
- Management Strategy: Five Steps to Successful Strategic Analysis
- Macroeconomics & the Well-Timed Business Strategy
- Strategic Marketing: Delivering Customer Value
- Operations and Supply Chain Management: Getting the Stuff Out the Door
- Financial Accounting: "Doing the Numbers" for Investors, Regulators and Other External Users
- Managerial Accounting: "Doing the Numbers" for Decision Making and Control
- Corporate Finance: Big Questions and Key Concepts
- Organizational Behavior: The Power of People and Leadership
- Statistics, Decision Analysis, and Modeling: How the Numbers Help Us Manage
- Managerial Economics: Microeconomics for Managers
In each chapter, What the Best MBAs Know first identifies the key concepts of a subject like strategy or finance. One of the world's top business professors then illustrates how these concepts are applied on a daily basis in the rough-and-ready world of international business. The insights of these top professors throw open the doors of the best business schools as they highlight the latest strategies and tactics driving today's intensely competitive landscape.
Whether you are currently pursuing an MBA, already have an MBA but need to refresh and update your information, or simply want to arm yourself with MBA-level knowledge without the time and financial commitments involved in obtaining the degree, this all-in-one resource will help to place you on the same strategic playing field as your competitors.
Want to study MBA course contents more in a short time? My recommandation is to study the The Institute of Management Accountants (IMA)"s Certified Management Accountant (CMA) Exam course whose content is called Mini-MBA course:
CMA Content Specification Overview
Part 1 Business Analysis
Business Economics 25% Level B
Global Business 20% Level B
Internal Controls 15% Level A
Quantitative Methods 15% Level B
Financial Statement Analysis 25% Level B
Part 2 Management Accounting and Reporting
Budget Preparation 15% Level C
Cost Management 25% Level C
Information Management 15% Level A
Performance Measurement 20% Level C
External Financial Reporting 25% Level B
Part 3 Strategic Management
Strategic Planning 15% Level B
Strategic Marketing 15% Level A
Corporate Finance 25% Level B
Decision Analysis 25% Level C
Investment Decisions 20% Level C
Part 4 Business Applications (Level C)
All topics from Parts 1, 2, and 3 plus:
Organization Management
Organization Communication
Behavioral Issues
Ethical Considerations
For CMA Exam Prep, please refer Gleim's CMA Review (http://www.gleim.com/accounting/cma/).
인기도 :
