Intellectual property (IP) management skills are increasingly important for innovation in a global economy. IP management involves implementing strategies for organizations to protect their own innovations with IP rights (trade secrets, copyrights, trademarks and patents), while accessing the innovations of others. This course presents IP management strategies in view of innovation dynamics, and provides practical examples of how IP laws can be applied to meet organizational goals. Through lectures, classroom discussions, exercises, and a final report, the class covers the legal and historical background of the modern IP system, and provides practical steps for selecting a strategy appropriate to an organization's mission, resources, and competitive environment, and then implementing that strategy. Students will learn to identify goals, assess intellectual property portfolios, and define IP legal issues, to increase assets, reduce liabilities, improve market share, and promote partnering. By the end of the course, students will be able to identify, improve, and implement strategies for managing intellectual property, to promote competitive advantage in a changing world.

Session 1. INTRODUCTION

OBJECTIVES AND IMPORTANCE OF GLOBAL IP MANAGEMENT

INTRODUCTION TO THE GLOBAL IP LEGAL SYSTEM

HISTORY

INTERNATIONAL LAWS

PARIS CONVENTION ? INTERNATIONAL PRIORITY

PATENT COOPERATION TREATY

TRIPS AGREEMENT

NATIONAL LAWS

STATE LAWS

COMMON LAW

CURRENT RELEVANCE OF INTELLECTUAL PROPERTY WORLDWIDE

BUSINESS, POLICY, ETHICS, LAW

IDENTIFYING IP ASSETS

RECOGNIZING INTELLECTUAL PROPERTY IN THE GLOBAL MARKETPLACE

TYPES OF INTELLECTUAL PROPERTY

DECODING PRODUCT PACKAGING

INTERPRETING PATENTS AND TRADEMARK REGISTRATIONS

READING PATENT AND TRADEMARK PORTFOLIO LISTINGS

CLIENT-CENTERED IP PRACTICE

IP MANAGEMENT LEVELS “0” to “5”

INTRO TO RESEARCH PROJECT

DEMO OF TOOLS FOR RESEARCHING IP ASSETS

Session 2. STRATEGY BASICS

INNOVATION/IP MANAGEMENT THEORY

STRATEGY TOOLS

THE ROLE OF COUNSEL

SIX “P’S OF IP MANAGEMENT

ADOPTING A STRATEGY

DYNAMICS OF IP AND THE “INNOVATION TREE”

ABCD'S OF IP: FLOW AND INFRINGEMENT

INTRODUCTION TO LEGAL LEVERAGE

CLASS DISCUSSION OF RESEARCH PROJECT

Session 3. GENERAL PRINCIPLES OF GLOBAL IMPLEMENTATION

ACCESSING INNOVATION

ACQUIRING IP ASSETS

ENFORCING IP RIGHTS

TRANSFERRING IP ASSETS

OWNERSHIP CONCEPTS

TYPES OF TRANSFER

PIVOTAL TERMS

NON-ECONOMIC TERMS

ECONOMIC TERMS

IN-CLASS “NEGOTIATION EXERCISE 1"

IN-CLASS “NEGOTIATION EXERCISE 2”

CLASS DISCUSSION OF RESEARCH PROJECT

Session 4. VALUE ASSESSMENT: NON-MONETARY AND MONETARY

QUALITATIVE EVAL　　 UATION OF ASSETS AND PORTFOLIOS

EVAL　　 UATING AN OUTSIDER’S IP PORTFOLIO

AUDITING YOUR OWN OR A TARGET ORGANIZATION

PORTFOLIO MANAGEMENT

PORTFOLIO LIST/FAMILY TREE

ACTION DOCKET

MAINTENANCE ISSUES

QUANTITATIVE TECHNOLOGY VALUATION METHODS

LAWSUIT DAMAGE AMOUNTS

EXTRA-TERRITORIAL DAMAGES

VALUATION FOR TRANSACTIONS

DUE DILIGENCE FOR IP DEALS

ROLE OF COUNSEL AND TEAMS

CREATIVE DEAL SOLUTIONS

REMEDIES

DAMAGES

INJJUNCTIONS

Session 5. ADVANCED STRATEGIES: GLOBALIZATION AND INNOVATION DYNAMICS

INDUSTRY AND SECTOR DIFFERENCES AND SPECIFIC IP MANAGEMENT PRACTICES

PHARMACEUTICALS AND BIOTECHNOLOGY

SOFTWARE AND BUSINESS METHODS

IP ENTREPRENEURS AND “TROLLS”

DIFFERENCES IN IP RIGHTS INTERNATIONALLY

COMPARATIVE NATIONAL LAWS AND TRENDS

WORKING REQUIREMENTS AND COMPULSORY LICENSING

FILING DECISIONS

WHEN TO FILE & WHERE TO FILE

COUNSEL’S ROLE AND TEAMS

ENFORCEMENT DECISIONS

WHEN TO ENFORCE & WHERE TO ENFORCE

MULTI-NATIONAL ENFORCEMENT COORDINATION AND DISCOVERY

COUNSEL’S ROLE AND TEAMS

OPEN INNOVATION AND ADAPTATION TO CHANGE

THE “INNOVATOR’S DILEMMA” -- PRODUCT DEVELOPMENT AND LIFE CYCLE

INCREMENTAL vs. DISRUPTIVE INNOVATION

FUTURE TRENDS IN IP

MAINTAINING THE BALANCE BETWEEN ACCESS AND EXCLUSIVITY